Step 01
01/8
Sample Dataset (1 Week)
- Simulated order dataset built to mirror weekly operational reality.
- Included hourly timestamps, order status, and service zones.
Delivery Operations System (Talqa)
Delivery Operations Optimization - Saudi Arabia
Transforming delivery operations into a structured, data-driven system
Achieved 99% Fulfillment Rate
Overview
This case focused on optimizing delivery operations through structured system design, replacing fragmented execution with measurable planning.
The model combined demand analysis, geofenced zoning, and precise courier allocation to improve reliability and reduce operational waste.
After validation in Riyadh, the framework was scaled across Saudi Arabia as a unified operating standard.
Process
Step 02
02/8
Current State Analysis
- Delivered vs canceled performance was mapped at a granular level.
- Core operational gaps were identified before model design.
Step 03
03/8
Riyadh Case Study
- Riyadh was selected as the primary market for the pilot phase.
- Demand density and complexity made it ideal for stress-testing.
Step 04
04/8
Geofencing & Zone Design
- District clusters were regrouped into efficient delivery zones.
- Travel time was reduced through tighter zone boundaries.
Step 05
05/8
Demand Aggregation
- Legacy subzones were mapped into the new operational zone model.
- Total demand was recalculated per zone for planning accuracy.
Step 06
06/8
Courier Requirement Modeling
- Courier requirements were modeled from hourly demand and efficiency.
- Output generated couriers-per-hour for every active zone.
Step 07
07/8
Shift Planning (North-East Riyadh)
- 10-hour and 5-hour shift blocks were designed for coverage balance.
- Supply planning aligned base-load and peak-load windows.
Step 08
08/8
Nationwide Scaling
- The operating model was deployed across Saudi Arabia.
- Execution standards were unified across cities and zones.
Cost & Profitability Analysis
- Evaluated delivery cost per order against customer fee structure.
- Ensured the operational model remained financially sustainable at scale.
- Balanced courier supply strategy with profitability targets.
- Validated that higher fulfillment did not create cost inefficiency.
Results
99% Fulfillment Rate
Reduced cancellations
Optimized courier utilization
Improved peak performance
Sustainable delivery cost model