Customer Value
- ·20 SAR discount on first order
- ·1 SAR delivery fee
Case study
Grow Together (Nangah Sawa)
End-to-End Growth Execution
A scalable growth initiative designed to revive business performance, align marketplace incentives, and drive sustainable order volume growth.
The Challenge
- Business slowdown and declining order volume
- Low customer engagement
- Need for a sustainable growth strategy beyond short-term campaigns
The Strategy
Merchant Model
- ·Merchants fund discounts and delivery
- ·Flexible pricing model (~25–30% equivalent commission)
Platform Profitability
- ·5 SAR profit per order
- ·No subsidy from platform
Retention Loop
This loop drives habit formation and increases customer lifetime value.
Execution
- Telesales team (Egypt) for scaling outreach
- Field sales team (Saudi Arabia) for on-ground conversion
- 700+ restaurants onboarded across Saudi Arabia
- Strong merchant adoption through performance-based model
Results
200 → 2,000
orders/day
10×
growth
+60%
organic growth (pre-paid marketing)
< 50,000 SAR
total marketing spend
Growth Channels
- Social media campaigns
- In-store branding (banners)
- Offline street marketing
Scaling validated success, not experimenting.
Sustainability
- Maintained order volume post-growth
- Stable operations performance
- Strong merchant retention
My Role
I led this initiative end-to-end, from concept and business model design to execution, team structuring, and scaling.
All visual designs and campaign creatives were produced by the design team.